Local customers are online searching the internet for information, services and products. You may have a few parts of your local online marketing campaign finished but broadening your reach, building a buzz and ultimately bringing customers back to your business are integral parts of dominating your competition. Although Facebook, Twitter and possibly Google Plus are setup for your company it is very probable that you do not promote these profiles and utilize them to their fullest potential.

Social Media Optimization Tips

Gaining Followers
Offering Promotions
Becoming More Social

These social media optimization tips will help your small business to gain a larger social presence which can be used to promote products, services and promotions. By using social media like Facebook, Twitter and Google Plus you are able to reach out to your customers quickly on a platform they use daily. Neglecting your social media is like ignoring a powerful marketing tool that is free, actually it is. These are free to use websites and they already have a large group of users who just so happen to be your customers.

Social Media Optimization Tips
Source: Al Calderon
Small Business Marketing
Online reputation management provided by a local SEO expert specializing in web presence optimization and search engine marketing.

Gaining Followers, Likes and Plus’

It is not hard to gain traction on social networks because there is no longer fear of liking a Facebook Fan Page. Actually, customers are very likely to follow companies they like all on their own. However, you can promote your profiles through word of mouth, posters, pamphlets, friends, family and offers. By simply telling customers about your social media you can gain new followers, however, offering them something special that they can only receive if they are a part of your social network can build their desire to find you on the internet.

Specials, Promotions, Sales and Deals

If you build it, they will come. Do not worry if you do not have a large following already. Part of the social media optimization process is building followers however if you build out your profiles they will come. Even if a tree falls in the woods and no one is around to hear it, it still makes a sound. The same goes for your social media. By posting specials, promotions, sales and other deals on your social networks you are showing your customers that you are active on networks they are already a part of. Once they know you participate and actually utilize your social media for something useful they will join you to receive offers.

Becoming More Social

Nobody likes a drone that just presses out marketing to their social network. After all, this is social media and optimization also includes optimizing your socialness. You deal with your industry day in and day out so you may be desensitized to jokes, images, videos and other media that are personal to your industry. However, your customers are not and offering this small bit of social media to them on these networks is a great way to draw them to your social media and spread it to their friends. Anything funny, informative or even slightly interesting that has to do with your company, industry or customers is a great thing to post for your followers and potential followers.

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Easy Social Media Optimization

Social media optimization does not have to be some dramatic change by a technical guru. Instead, a small business can utilize social networks to improve their internet marketing. Adding these tips alongside an already thriving internet marketing campaign can boost revenue, pique return interest and help to spread your company virally through word of mouth. Remember lacking in one piece of a complete local online marketing campaign can be your weakness. By exploiting the social media aspect of the internet, your competition can inch past your other forms of marketing like SEO and PPC.

The Newest Social Network

New Social Networks

Remember there are always new social networks being created. Do not be afraid to embrace a social network before it becomes popular. This does not mean you must utilize it to the fullest but you could at least create a social media profile with photos, videos and other information. At the very least you will be able to be found more easily by your clients that use the new network.

Often times social networks will import friends from emails and other social networks. So having a profile on a new social network may benefit you in gaining followers more quickly if the network ever does end up going somewhere.