Category Archives: Web Business

Money for Nothing Online – True or False

Money for Nothing Online - True or False

Can you Make Money for Nothing Online?

That’s the promise that EVERYBODY is selling in the make money online niche isn’t it? (Notice that it isn’t called the EARN money online niche?)  You can make money in your sleep you will live a life of leisure sitting on some private island
sipping drinks in the afternoon. You’ll summon the help to bring you
your laptop, check your earnings and see that for this afternoons
leisure you’ve made a nice $3758 you lucky devil.
Well, sorry to
burst your bubble, but you don’t get money for nothing. Even adsense.
Yes, even adsense. What? You say the ad tells you that you can make
thousands a month just “posting links on google”. Bull! Now, I’ll admit
it beats digging ditches, but earning money online
is something that takes a lot of hard work. No, not the lift that bag,
tote that pail kind of work, but still long hours and thought.

The Truth – Do something for your Business EVERY Day

Yes you can make a bit of money clicking ads and taking surveys. It’s
not long term sustainable though. Really, adsense comes the closest to
the money for nothing idea but it’s far from NOTHING that it takes to
get good adsense earnings. First off, you have to write some actual
content for your sites so that you’ll have something to post ads on.
Okay, some people outsource that and that’s fine, but you still have to
research and figure out what kinds of things are going to drive traffic
to your site and figure out how to get those targeted people to your
site so they can see your content and click your ads. Frankly, I don’t
care as much that they see the content, it’s just important that the
search engines see the content so they can figure out which targeted
people to send to me. You act essentially as a middleman bringing
together sellers (ad buyers) and buyers (search visitors). You make
both parties happy and anywhere from a few cents to a few dollars in
the process. The key is scaling it up.
So many people flit from
one model of making money online to another like a fly with ADD. They
keep looking for THE plan to make money online easy (not the way to earn money online.) They are looking for THE latest
greatest secret. That’s why there are so many people shoveling out the MMO
products, because I would guess 75% of the crowd shops from one idea to
the next. Do THEY make money online?
Probably not, they’re too busy buying (and occasionally reading) what
the MMO salespeople are giving them. For the most part they’re looking
for a way to have lightning strike without doing any work.
What
they need to be doing is learn ONE way to make money online (instead of
20), study the ins and outs of that method from start to finish, apply
it, learn from their mistakes, refine it and succeed (even if it’s on a
small scale.) Why? SCALE. Online it’s possible to scale most anything
up. If you can make a $10 profit a month you can make a $10,000 profit
a month, it’s just a matter of scaling up your prospects.
No
this doesn’t necessarily mean making your one site bigger, nor does it
mean making 100s of sites (necessarily), but it can. You have to figure
out HOW to scale what you do. Figure out what works best for you and
keep doing it over and over and over. Learn from the mistakes, regroup
and motivate yourself to keep pushing ahead.
Do you know why we
have electric lights today? Because Thomas Edison took the idea of the
light and worked for hours and days and weeks trying to find a material
that would work better. After dozens and dozens of tests he knew lot’s
of materials that wouldn’t work for a light filament and KEPT GOING.
Take
a look at your money making plans. Figure out what is required to see
if they will work or not, implement them, fulfill the requirements
listed, see if you’ve made money, plan your revisions to the idea or
scale it depending on the outcome. It’s that simple. So, if you’re plan
is to make money with advertising supported sites: What do I need to
make this work… I see that keywords x, y and z get a total of 1000
search views a day and are low competition so…. I need to get my site
to the top for those three phrases to see if this will make money.
Build, test, put it on the top search page and see what happens. Then
either try again with another site or move on to a different approach.
Probably
the most important thing though is to KEEP moving with your plans.
Don’t stagnate. Develop a good routine and work your routine until you
can evaluate whether or not it’s going to work. If it works, but has a
small return that’s fine, look for ways to scale it. But most
importantly, keep working at it.

Why earn money online?

Why would you want to earn money online. (Choose the best answer for you.)

I think it would be easy.
I need to pay off debts
I want extra spending money
I want to start an online business
I want to quit my day job
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How to plan making a website: Everything you need to know before hiring a designer (or even making your own)

How to plan making a website: Everything you need to know before hiring a designer (or even making your own)
See all 4 photos
Source: Google

Why is important to plan?

Planning gives you a direction and keeps you moving forwards. It could save you time and money. Before you hire a web designer you need to know exactly what you want but also the things you are open to changing. Web designer’s usually charge in these two ways: a fixed hourly rate or one overall price, if you don’t know what you want they’ll charge you more because they have to spend more time discussing it with you rather than them actually designing it.

Knowing what you want…

The most vital step of planning a website is having a clear idea of what you want. Web designers hate it when their clients keep changing their minds. A web designer needs you to set out exactly what you want from the start. To save money you need to have a clear idea about every aspect of your site. Often changes during the process result in the designer having to redesign the whole site, wasting time and costing you money. Below are the aspects you need to consider before even approaching a web designer. Having these planned will hopefully help you to get the site that you want and lead to an effective site in receiving customers and retaining your customers’ attention.

Source: OWN

Identifying your target market

Your web designer needs to know who the site is aimed. You don’t want to say “a website to sell books” because then you’re targeting at a large number of people are are more likely to fail. You’d want to specify and say something on the lines of “a website aimed at middle aged adults who often read out of pleasure and to sell adult drama books”. This immediately shortens the number out of the 1.3 billion on the web, making it easier to target and a manageable size.

Factors to consider
Why?
Age
Are they typically internet savvy or not?
Hobbies
What are they interested in that you could use to attract them as well offer a service related to that hobby?
Location
Are they in the country you’re based in? Do you deliver worldwide?
Gender
What are the typical interests of the gender(s) of which you can target?
Education
What level of language and vocabulary can you use?
Experience
Are they experts in your field so can handle jargon?
See all 4 photos
Source: OWN

Creating a budget

Websites don’t always have to cost a fortune however only if you’ve done your research. There are thousands of web designers out there (freelance and companies) do you’re spoilt for choice. Nonetheless you must consider whether they’ll provide you with a good service. You also need to consider how much money you can spend based on how much revenue you can expect to make from having a website. If you’re offering the ability to purchase online then you’re going to have to pay more than just an information site, of course. For a simple information page about your business you should aim to spend less than ?900 but for an e-commerce site you can’t really give a generic judgement. But something that is often a generic rule is that freelancers often charge less than web design companies, understandable since they need to drive in more business individually.

See all 4 photos
Source: Software

Website pages

By knowing what pages you actually really need you’ll be saving more money and time. Often most designers factor in the number of pages you ask for into the cost. Why not pay ?x for one contact page that includes a map of where you’re based rather than ?2x for a contact page and another page showing the map. Typically all websites have these pages:

Homepage
About
Services
Contact
Terms and Conditions (not required if you’re not an online business)

These are just to 5 most basic pages but depending on your business and preferences you may want to include: why choose us; privacy policy; portfolio or a testimonial page.

See all 4 photos
Source: Google

Choosing the right colours for your site

Colours are the first things your customer’s eyes will register. As soon as they visit your site they’ll ever be repulsed or attracted. Colour has a language of its own and that language should be understood by anyone who expects to use it to its best effect. Many good website designs or product covers have been spoiled because the colours used said one thing but the words and illustrations another. Colour has three dimensions: hue, intensity, and value.

Each of these has its part in the message of colour, but the message of hue is most universally understood. For example, red suggests heat; yellow suggests light; blue suggests cold and purple suggests darkness. Of course, these examples are just that…examples…because colour can have multiple meanings. For instance, red can also mean “stop”.

Intensity of colour is measured by its brightness or dullness. The usual danger that can occur is using colours that are too bright. Generally, it may be said that a full intensity colour should never be used for backgrounds or for large spaces. Dull or neutralized colours are better for these purposes. The primary reason for this is that having a large area of bright colour can be distractive. Your eye doesn’t know where to land because of the huge area of yellow, for example. It’s always best to have all images on your site to contrast with the background so that that is what people focus on.

The value of colour is measured by its lightness or darkness. The lighter values should be used for backgrounds because they are less distractive and not the focus; the darker values are for the images which are to be emphasized. Of course, there are exceptions to this from a stylistic design perspective.

10 Steps to Successful Strategic Planning
Amazon Price: $12.07
List Price: $19.95
The Principles of Beautiful Web Design
Amazon Price: $21.12
List Price: $39.95

Summary

So now you should have a pretty good idea of how you’re going to plan your website and what’s needed. My next hub will be about how to deal with designers and choose the right one so please follow and stay tuned for more.

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